Commissioned by 20th Century Fox to build this float for the Gaypride parade in London on behalf of the upcoming film ‘Absolutely fabulous the film’ and Stoli vodka.
Incorporated within the structure is 1.5 tonnes of generator and sound equipment. Plush exterior branding, hidden staircase and 2 service doors giving access to the fire extinguisher, safety equipment generator and sound components.
Top deck offered legal height safety barriers, DJ Booth, dancer martini glass podium, and catwalk large enough to hold 12+ performers.
Lower deck was used to house the specialty made props including giant lipstick, perfume bottles, vodka bottles and more.
2 branded vehicles were sourced, London black cab for the photo shoot and black Range Rover to tow the 4ton loaded construction through the parade.
Both vehicles also had 7ft branded vodka bottles on their roofs.
The project was a huge success and covered social media and news channels through the country.